Ask three studios to quote the same redesign and you can easily get three answers that are $5,000, $25,000 and $100,000. All three can be honest. They’re pricing different amounts of work, and most quotes do a poor job of saying which work is included.
This is how we think about cost in 2026, using our own published prices as the reference point. They aren’t the only fair prices, but they’re real ones, and they’ll help you read any quote more clearly.
Where the money goes
A redesign isn’t mostly design. On a typical business site, the time splits roughly like this:
Discovery and planning, about 15 percent. Workshops, an analytics review, a content audit and a written brief.
Design, about 30 percent. Art direction, every page and state, and a clickable prototype.
Build, about 35 percent. Templates, CMS, content model, integrations and testing on real devices.
Launch and handover, about 20 percent. Redirects, tracking, content migration, training and the first month of fixes.
Cheap quotes tend to cut the first and last of those. That feels harmless until launch week, when nobody has mapped the old URLs and your best-ranking pages start returning errors.
Three honest price bands
Up to $5,000. A template or lightly customized theme, set up by a freelancer or a small team. This is the right answer for a new business that needs to be online and credible quickly. Expect limited design input, a standard CMS setup and little planning. Don’t expect it to hold your rankings through a migration.
$8,000 to $15,000. A custom-designed marketing site built on Framer, Webflow or WordPress, with a CMS your team can run on its own. This is where our websites start, at $8,000, and our redesigns at $10,000, usually over six to eight weeks. The extra cost of a redesign pays for the search audit, the URL inventory and the redirect map that protect the traffic you already have.
$15,000 to $30,000 and beyond. Larger sites, multiple languages or markets, online stores, and sites that need to connect to the rest of the business: CRMs, booking systems, inventory, payments. Integrations on their own start at $2,500 each. Above $30,000, a paid discovery phase is the only responsible way to price.
If a quote doesn’t mention redirects, it isn’t a redesign quote. It’s a new-website quote, and you’ll pay for the difference later.
What pushes the price up
Page count matters less than people expect. Templates matter more. A site with forty service pages built from one well-designed template costs less than a site with eight pages that all behave differently. The things that genuinely move the number are:
Content migration, especially from an old CMS with years of inconsistent posts.
Integrations: CRMs, booking engines, inventory and single sign-on.
Multiple languages or markets, each with its own pricing or legal copy.
Custom interactive pieces, such as configurators, calculators or maps.
How many people need to approve each stage.
That last one is the cost nobody quotes for. A project with one decision-maker moves far faster than one with a committee of six, and time is the main thing a studio sells.
What about a site built with AI tools?
More teams now arrive with a site they built themselves in an AI tool. That can be a good starting point, and sometimes it saves real money. Before it goes in front of paying customers, though, it usually needs the same things any site does: clean code, proper hosting, working forms and integrations, security checks and search basics. We start these with a technical audit, so you know what can be kept, what needs rewriting and what it’ll cost before anything changes.
What quietly brings it down
The cheapest redesign is the one with a clear brief. When a client arrives with their goals agreed internally, their content owner named and their brand assets in one folder, a week or two can usually come out of the plan. That’s a real saving before anyone has opened Figma.
Choosing a platform your team already knows helps too. If your marketing team lives in Webflow, rebuilding in Webflow avoids retraining and a second learning curve after launch.
Budget for the year after launch
A website isn’t finished at launch. Software needs updating, pages need adding, and the first three months of real traffic almost always reveal something worth changing. As a rule of thumb, set aside 10 to 15 percent of the build cost each year for care and improvements. Our care plans start at $[350] a month for updates, monitoring and [two] hours of changes.
Questions to ask every studio
Before you compare numbers, ask each studio the same five questions. The answers tell you more than the totals do.
What exactly is included in discovery, and what do we receive at the end of it?
How will you protect our search rankings during the move?
How many rounds of design review are included, and what happens after that?
Who will build the site, and will we meet them before we sign?
What does the first year after launch realistically cost?
A good studio answers all five in writing, without hedging. We put ours in every proposal, alongside a fixed price. If you’d like one for your own project, a 30-minute call is enough for us to tell you which band you’re in and why.
